Why would you take into
consideration culture when developing your artwork?
During the design
process elements such as space, colour, hierarchy and type are used to create
or compose designs. In design we use these elements to create the concepts.
Usually based on the cultural backgrounds elements have different or similar
meanings. For example in one country red
is usually affiliated with the emotion of romances and love however in another
it is used to represent hate and distrust. Therefore when making designs taking
culture into consideration will affect how the people will interrupt the
design. Knowing the cultural background of your audience helps designers to
grasp a better sense on how to use the elements in their design. Difficulties
designers face before studying cultural backgrounds are making offensive
designs. Or not giving the client what they want by using elements that don’t
hold the same value in other cultures. Culture should always be taken into consideration
when developing artwork so that the designs purpose will be achieved by using appropriate
elements.
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