Brief or Boxers The Creative Brief

What is a creative brief and why is it important?

In the best cases, a creative brief is a document created through initial meetings, interviews, readings and discussions between a client and designer before any work begins. Creative briefs are designed as a guild lines for designers. Usually the brief will outline what the client wants or hopes the gain during the project. Designers use this brief to as a limitation there creativity. The problem that designers my face is sometimes what they thinks is effective an efficient is not what the client may want. Therefore the creative brief set limitation and guide lines so that designers come up with concepts that the costumer wants. Creative briefs can also remind the client what they initially signed up for. The client can become over whelmed and require other ideas outside what was agreed.  However for all intensive purposes creative briefs are an agreement between client and organization that states the mission or the objective of the project.