Kaixo!
Blog #7 What is a creative brief and why is it important?
A Creative Brief is basically what gives the total detailed overview of a project, in particular a design project. It involves the basic outline of what the project is about, what the purpose of it is, who the target audience is, and what the estimated budget of completing the project should be.
It is important simply because it states in detail all the things listed above. That is important because it guides the project and keeps all parties on track. Without a creative brief, projects would not run as smoothly as the ultimate goal would not be known and things would not be planned as properly.
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