I am no Shakespeare but i'm pretty sure to brief is the route all designers should take when doing any assignments, no matter how time consuming it may appear to be.
The creative brief is a process or structure in which an assignment or design will be carried out, which forms the foundation for your creative process. Think of it this way, having a creative Brief allows you to know what exactly what your going to do, leaving the guess work for those "wanna be" designers who absolutely have no process or even know what a creative brief looks like, and NOO!!it doesn't look like a suit cause, but really what does one look like.
Having a creative brief gives you the power to see into the future (not really) but allows you to discovers more on your topic or assignments taking into consideration your target audience and their needs and what might be more appeasing to them. Overall Having a creative brief allows to you to work a lot fasting as it acts as an outline for your given task.
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