#7 What is a creative brief and why is it important?
A creative brief is a document where information essential to
creating a product that reflects the brands identity and conveys the message
intended.
It is important to the overall production process because it
illuminates a certain amount of guesswork or personal bias by designers to get
an overall comprehensive outcome. If
conducted correctly it can outline and provide a framework for the designers to
work within. This would include colour scheme, size or dimensions, target
audience, feeling evoked and many other factors which would make up the end
product. Having these things accounted for before any clicks and anchor points
inserted can save time and effort, very precious commodities for producing
creative and comprehensive designs.
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