Blog #5 Explain the difference between an unsolicited and a solicited proposal. Also explain the difference between an internal and external proposal.

In a solicited proposal, a company or agency advertises that it desires the solution to a problem. In most cases, this company or agency sends out a request for proposals, often called an RFP, that presents a problem which needs addressing.




An unsolicited proposal is sent to a customer who has not requested it. Unsolicited proposals must be especially convincing since the customer has not anticipated, planned, or budgeted for the proposal. With an unsolicited proposal you run the risk that the customer won't even bother to read it since they didn't ask for it. However, the lack of competitive pressure with an unsolicited proposal often makes up for the risk.