A creative brief is a document that is used by designers to explain the details of a project . The use is to describe the step by step layout of the project, the tasks that will be completed, the strategy to be taken and timeline in which it can be completed. It is important as it aids both the designer and the clients give any additional ideas or to make any adjustments to the ideas that was developed from meetings or interactions. The creative brief also allows for a agreement to be made by client and designer before any changes are done for a specific project.
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