Friday, 4 December 2015

Blog #7 What is a creative brief and why is it important?

The creative brief is a document created through initial meetings, readings and discussions between the designer and client. It is used as a guide throughout the creation of the design. with his document you can easily reference it back to check your progress. Also, if any modifications as to the specifics of the design work is needed it can be updated in the document. The creative brief is a tool that is the designer's companion.

1 comment:

  1. The creative brief is like taking minutes at a meeting, it's like a diary on the things to do throughout a project. It's important because it keeps the designer organised and help him to meet deadlines etc.

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