Blog #2: The Importance of planning before artwork.

Sometimes I find planning artwork before actually doing it can become a tedious, time consumer that can affect the length of a project. When someone tells me about something they're working on or I hear about some idea a friend has I immediately think of the visuals that would represent that idea. Over thinking sometimes makes me feel as if I lose the inspiration of what I had initially envisioned the artwork to really be and then it becomes something totally new. However, planning can make the difference between a logo that's just okay and a real impactful logo that stays with the consumer. Other planning hurdles I may have to cross is if the logo would be properly duplicated across many mediums. Often I decide how deep the planning process goes on the needs of the client. LOL or how I'm feeling at the time.