Blog #7 What is a creative brief and why is it important?

What is a Creative Brief? You may think that it is something very short and creative? Well that is what I thought initially. However a creative brief is a document created through interviews, meetings and discussions between the client and the designer before the start of any project. The creative brief also serves as guidance and provides information about the work.  A good creative brief will answer key questions such as:

• Who is it for?
• What is the project?
• Why is the project being done?
• Where and how will it be done?
• When will the project be complete?

A creative brief is important because it is a tool that is used to facilitate communication from the initial stage of the project. Additionally using a creative brief helps you to know your client and this will guide you while the work is being done therefore you will complete in a shorter time span because you have a guide as to what should be done next.