This blog is used for students of MDIA 2002 (Montego Bay Stream) to share information and post comments on class topics
"It's not the load that breaks you down,
it's the way you carry it"
- Lena Horne
Friday, 30 October 2015
Blog # 7 What is a creative brief and why is it important?
A creative brief is a short document that outlines the creative direction for a campaign. The importance of the creative brief is to inspire teams towards sound solutions of achievable objectives based on the creative brief's outline.
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