The proposing of products and or services, objectives or what can be committed to a project is called a proposal. Proposal can come in several forms and today we are going to look at solicited, unsolicited, internal and external proposals.
A solicited proposal defined is where the client was actually involved in the proposal. For example; A client wanted a marketing plan, he would call your organisation and ask for your organisation to submit a proposal. The fact that he requested the proposal means he was expecting it, his expectation for the proposal makes it a solicited proposal. A unsolicited proposal means the client did not request the proposal and was not expecting it. For this example we have an existing client that we have not done business with in awhile and to renew the clients interest we sent a proposal letter to the client informing them of discounts they can get on products. The expectations or lack there of by the client is what defines a solicited vs a non solicited proposal.
Moving on we now look at the internal and external proposal. An internal proposal represents proposals that are communicated within the organisation. An example of an internal proposal would be, a manager may want to improve the efficiency in his organisation by implementing a new software. To garner the support and cooperation of his staff he may call a meeting proposing the implementation to get feedback on the best methods they as a team could use to implement the new system. Lets now take a look at an external proposal. An external proposal are proposals that are communicated outside of the organisation. A company looking for new clients would send these external communications in an attempt to gain new clients. These external communications would be called external proposals.
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