Unsolicited Proposal:
An
unsolicited proposal is sent to a customer who has not requested it.
Unsolicited proposals must be especially convincing since the customer has not
anticipated, planned, or budgeted for the proposal. With an unsolicited
proposal you run the risk that the customer won't even bother to read it, since
they didn't ask for it. However, the lack of competitive pressure with an
unsolicited proposal often makes up for the risk.
Solicited Proposal:
A
solicited proposal is when the customer asks for a proposal. They may ask
verbally or they may issue a written Request for Proposals. A solicited
proposal provides you with a description of what the customer wants. Many also
provide you with formatting instructions for your proposal and the evaluation
criteria that will be used to make a selection.
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