What is a creative brief and why is it important

• A creative brief is a short document that provides the creative team with a succinct overview of the most important issues to consider in the development of an advertisement or campaign

• It is important because creative brief will ultimately shorten the time it takes to complete a project.  It’s a tool that facilitates clear and thorough communication at the beginning of the design process, heading off the inevitable revisions and course corrections that are a natural by-product of poor planning.  It’s not too hard to imagine the time that can be saved.