The Creative Brief and Its Importance
A creative brief is usually a documented collection through initial meeting, meetings, discussions before the official creative process ensues. Usually, it address who the project is for, why are we doing it, what needs to be done and by whom and when and where it will be used.
It is like a map that gives the direction to guide clients as to where the work will be going so that they can get a basic idea of the final destination or outcome. It includes a background summary of the client, product or service, the reason for the project, the audience, competitors, tone, message, visuals and other details.
The creative brief is important as it defines what needs to be done and can possible uncover all the changes that will be made to improve the project. Creative briefs are always used as a means for the employer to ensure the client is comfortable with the route the will be taking.
No comments:
Post a Comment