What is a creative brief and why is it important

• A creative brief is a short document that provides the creative team with a succinct overview of the most important issues to consider in the development of an advertisement or campaign

• It is important because creative brief will ultimately shorten the time it takes to complete a project.  It’s a tool that facilitates clear and thorough communication at the beginning of the design process, heading off the inevitable revisions and course corrections that are a natural by-product of poor planning.  It’s not too hard to imagine the time that can be saved.

From your perspective, what is the most difficult thing when doing a presentation?

The most difficult thing to do in a presentation is enusuring that your audience understands and gets the points your putting across 

Five Killer Ways to Design The Same Slide

Five Killer Ways to Design The Same Slide from Crispy Presentations

What is a creative brief and why is it important?

                              The Creative Brief and Its Importance

A creative brief is usually a documented collection through initial meeting, meetings, discussions before the official creative process ensues. Usually, it address who the project is for, why are we doing it, what needs to be done and by whom and when and where it will be used. 

It is like a map that gives the direction to guide clients as to where the work will be going so that they can get a basic idea of the final destination or outcome.  It includes a background summary of the client, product or service, the reason for the project, the audience, competitors, tone, message, visuals and other details. 

The creative brief is important as it defines what needs to be done and can possible uncover all the changes that will be made to improve the project. Creative briefs are always used as a means for the employer to ensure the client is comfortable with the route the will be taking. 

Difficulty When Presenting!

                                         Difficulty In Presentating- Uncovered


Have you ever sat in the audience as a presented babbles through his speech, his voice heightens occasionally or see his hands shaking uncontrollably? For most persons in the audience this can be very distracting. Instead of focusing on the speech or information being disseminated, the audience becomes concerned with the speaker and not his message.

This is the difficulty when presenting, especially to a large unfamiliar audience. Once nerves overpower the message you wish to delivery that's when things becoming rocky. Often times, this leads the person presenting to start reading off the slides in fear of babbling on and on.

Notably, presenting is an art. It can be mastered overtime. The difficulty will seem less daunting once a speaker is able to quickly find ways to get him/herself calm, stay confident and speak boldly. Never be afraid to be yourself, boring speakers never captivate the attention of their audience, well at least not for long.

Blog #6 - Danielle - Most Difficult thing when doing A Presentation

Kaixo!

Blog #6 From your perspective, what is the most difficult thing when doing a presentation?



Personally, I know that I'm not supposed to write everything on a slide (& I hate doing that anyway), but rather put a point on the slide and then verbally expound on it (as it is not visually appealing to type everything out and makes viewers lose interest), however, even if I know what I'm talking about, sometimes I will see a point and not remember what it was referring to! Haha! But that rarely happens though, and to combat that, I just type out a verbal presentation for myself and have it with me when I go up to present. Being prepared also helps. A lot.


Also, nerves. Sometimes you can be so prepared, so ready, so knowledgeable, and then your nerves make you look as though you just drafted up your presentation at the last minute.


Another thing, for me, I guess is making sure that I deliver my point across, both the point on the slide, and even when I try to expound on it. I need to make sure that what I want to convey makes sense; that how I convey it makes sense; and that the audience makes sense of it.

Thank You

^.^

Blog #5 - Danielle - Unsolicited, Solicited, Internal, & External Proposals

Kaixo!

Blog #5 Explain the difference between an unsolicited and a solicited proposal. Also explain the difference between an internal and external proposal.



Firstly, a Proposal is a formal persuasive submission that suggests a plan that is submitted for consideration by a client (person, company, etc.).



The Unsolicited Proposal

• This is, as it's name suggests, unsolicited. This is where an individual/company sends out a proposal to another company / potential client, suggesting a plan and offering services that were not requested by the recipient company. This is usually done for the purpose of getting funding or a contract. In these cases, since the recipient company never expressed a need for the service or idea submitted, the sender has to convince the recipient that the service/idea is one that they truly need.

Whilst...


The Solicited Proposal

• Is where an individual/company requests that either another individual/company separate from itself, or an individual/team within the same company submits a proposal to them. Usually this scenario occurs when the company is in need of a service or product and would like to have several entities bid on the contract in order to get the best deal. Seeing as though the company is the one who identified the problem, the submitted proposals would not need to try to persuade them that the service is needed, as in the Unsolicited proposal.

The Internal Proposal 

• This is where an individual who works within a company sends a proposal to his/her superior of the same company in order to get approval to move forward with the plans suggested in the proposal. Usually these types of proposals include funding proposals, and overall general project proposals.

Whilst...

The External Proposal

• Is where a company sends out a proposal to a company that is separate and apart from itself. These usually serve the purpose of suggesting merging of companies or proposing investments, etc. Examples include: investment proposals, grant proposals, sales proposals.

Thank You

^.^

Blog #4 - Danielle - Why is 'Completing' Important?

Kaixo!

Blog #4 Completing is the last stage of the writing process, why is it important?


Completing is important as this is the final stage of writing where, after you have written out all of what you've wanted to express, you proofread/evaluate what you have written to ensure that:

• There are no grammatical errors.
• You have clearly communicated what you intended to.
• The font is legible.
• The layout and visual hierarchy is appealing and appropriate to your piece.
• The content is appropriate & relatable for a wide audience (not just in terms of profanities, but in terms of unexplained jargons as well, as you wouldn't want to use a particular term that only a certain group of people would understand).
• Your message is personalized (if it is a standard mass message or a résumé for example, ensure that you personalize the salutation by individually addressing each recipient).
• You are using the appropriate medium (so that when you share your piece, it reaches the target audience you wanted it to).
• And of course, Dissemination - after having selected the appropriate medium, you complete the whole process by disseminating your piece.

Thank You

^.^

Blog #3 - Danielle - Designer Résumé vs. Non-Designer Résumé

Kaixo!

Blog #3 In your opinion, what is the difference between a designer’s resume vs. a non-designer’s resume?




Non-Designer

• Alrighty, so in my opinion, the non-designer résumé, in terms of visuals could be described as more plain and "professional-looking", usually for the purpose of the fact that the employer is to focus on what the résumé says and not have the visuals distract him/her. And seeing as though, the jobs they are applying to don't require creativity, there would really be no inherent need to make a snazzy résumé.

• In terms of content, the non-designer résumé focuses more on past skills, past achievements, and past positions, as well as voluntary activity -all in an attempt to see how that person will help the company grow, and how well-rounded they are; they also use it to measure work ethic, and of course, to see if the person is well suited for the job. 

Designer

• The designer résumé now, visually, is very appealing. I basically consider them to be info-graphics in and of themselves, as they are visual representations of information; they present data in a more legible, attractive and easy way. This makes the designer's résumé more appealing to the employer and, if it is a good design, may just make the the designer get hired, as the designer résumé could also be considered to be a portfolio piece -a piece that advertises what their other pieces are like, what he/she is capable of. 

• In terms of content, the designer résumé does focus on past involvements and education, but what is more highlighted on these résumés is the level of skill the designer has in industry-standard software such as the Adobe Creative Suite. As a matter of fact, on some résumés, they don't go into any detail about their voluntary services, past positions held, or don't even focus too much on the education -even if they've achieved so much the fields. Obviously it is because, when you boil down to it, it's your proficiency in the software that really matters -not to say your education and overall background aren't (because the employer/client will need to know that you are an educated person who can comprehend things, communicate effectively, has ambition, and shows some level of intelligence before wanting to work with you of course), -but however, it really is moreso down to your technical skills. A client is more likely to hire a designer who only has a high-school GED but proficient in Adobe software rather than a designer with a Phd, who does not have much skill. Why? Because if they can't use the software, how will the client get what he/she wants?

Examples:

Designer Résumés. 

As you can see, they mostly measure out their skills in the relevant software.

               

Non-Designer Résumés.

These focus on past postions, education, co-curricular activities, how well well-rounded the person is etc.

Thank you.

^.^

Explain the difference between an unsolicited and a solicited proposal. Also explain the difference between an internal and external proposal.

The difference between solicited and unsolicited proposal is solicited is a proposal that was requested by the person or company as for unsolicited it is  sent randomly with the intend to persuade the person or company to agree with the idea 

The difference between internal and external proposal is internal proposal  is between two persons in the company while external is between two independent companies 

Designers are Better than Other People, and So are Our Resumes

Regular people are so boring. All they do is mow the lawn and get stuck in traffic.

But then their are Designers!!! WHOO!! Go us! We don't mow or lawns OR drive! HA!

... There is one thing we all have in common, though. We all need jobs to buy cake and to squander on useless things we don't need.

So why do Designers always get all the jobs all the time while normal people stand in the rain and cry?

A design resume tends to be a lot more interesting, colourful and visual than a regular resume. A designer's resume tends to include graphic elements, colours, and illustrations, and is usually eye-catching right off the bat, conveying information quickly and clearly in a short amount of time.

A REGULAR resume is typically textual and straightforward. There usually is no reason to use illustrations or graphics, so they tend to be same-y, or use elements only from Microsoft Word to design. 

... So, can I get a job now?

Why Planning is for Losers - Santano!

Planning sucks. Don't do it.

The only thing art needs is inebriating substances and lots and lots of depression. Both these things can be obtained from your local Mega-mart.

Planning distracts you from the important things, like sitting in front of the computer for hours trying to figure out what to do about this stupid design, not waiting time drafting designs cas cool guys have important things to do, having to restart because you didn't have a tangible goal in mind, not getting paid because you did something completely different that what the client asked for and crying in the foetal position because everything sucks, and designing, like planning, is for losers.

Be a rebel. Throw caution to the wind then jump into that hurricane of failure and disappointment like the cool guy you are!

So cool~

Communication? What's that? - Santano!

Communication can be described as that weird thing that plants do when they wave in the wind maniacally, waiting, just waiting for you to slip up so they can-

Oh, oh ha, no. Ignore that. Not the plants, no don't ignore them, ignore everything else.

Communication is the effective transferral of information from body to body, organism to organism, or (in this context) person to person, which allows for feedback. Without feedback, there can be no true communication.

Sometimes communication is the howling of monkeys in the night or the Call of Chutulu, but you most likely wont be hearing that in an office setting.

... If you do though, I want to know where you work, because it sounds awesome.

Completing is the last stage of the writing process, why is it important?

It is having all parts or elements lacking nothing with the writer having a finished or concluded thought and sharing it 

In your opinion, what is the difference between a designer’s resume vs. a non-designer’s resume

A designer resume focus on the skills and creative knowledge while a regular resume focus on the education mostly 

difference between a designer’s resume vs. a non-designer’s resum

Whenever it is we  try to apply for a job, you will always be asked by the job agency to summit a resume.  As a graphic designer it isn't required to summit a A graphic design resume, which certainly makes a lot of sense when applying for a job in that field.  

    

 A graphics designs resume unlike a the a regular resume isn't plain and boring but it highlights the skills and creativity of the designer. Layout, Design and typography plays a crucial role in a designers resume and for these factors they are usually more visually appealing than just the plain boring resume that highlights in detail your experience from the beginning of Christ.

Which do you think is a designers resume?

(3) Graphic Designer’s Resume VS. Non-Graphic Designer’s Resume

Shown above is my regular resume [left] next to my newly created, designer resume [right].  Yes, the first obvious difference is the aesthetic change; designers are creative so why not express such in how your resume looks?  Creative persons are judged by their work – so I feel a resume could also be a part of one’s portfolio in this field. Not to mention this adds in a sense of personality for the employer to see, which wouldn't happen with a typical, info-ridden, non-designer resume.

Other than the visual aspect, after inspecting a bunch of other graphic designer resumes I realize what is most focused on is their 'current' skill levels. Which reminded me of a typical stats screen in some video games, where when you gain XP you can put it towards being better overall. This inspired me to show my stats in HP/XP-type bars.

Yep, I've seen many a stat-screen

With these elements now being the main focus of the graphic designer resume, it pushed out space for going into detail of let’s say, past career descriptions/career related activities/campus activities that would be on the non-designer's resume (for me at least).

All in all & in my opinion, the difference between a graphic designers resume versus the contrary is that one is showcasing an individual’s portfolio and current level of skill in all things design (or at least all that the person's interested in) – while the latter goes into detail of what you have done/are doing in hopes to display what you could do with that experience.

In your opinion, what is the difference between a designer’s resume vs. a non-designer’s resume

Monique Smith

Assignment: In your opinion, what is the difference between a designer’s resume vs. a non-designer’s resume

Recently, I was asked to send an application and resume for an internship 

programme, honestly I did not know how to formulate a designer's resume' so I stuck to the official 

word document resume' that I was accustomed to sending.  However, I garnered new insight in 

regards to a designer's resume' vs. a non-designer's. The difference is that they focus or zoom in on 

different specialties. .

A designer's resume' is laced with his/her skillset that showcases of their talent. Most designer's use 

creative fonts, color, animation and vs. creative aspects to highlight their strength as visual 

presentations. In contrast, a non-designer's resume that focuses on the business aspect and rules of 

rigidity enforce that the document exudes professionalism with the revelation that due to his or her 

experience and talent they are qualified to do the job. It rarely allows one to use their creativity. 

To illustrate, it would be like someone who wear no perfume (non-designer 

resume) vs. a person that wears a beautiful perfumed scent (designer's resume).