Monday, 21 March 2016
Monday, 22 February 2016
Wednesday, 17 February 2016
Wednesday, 27 January 2016
Thursday, 31 December 2015
Blog #3 In your opinion, what is the difference between a designer’s resume vs. a non-designer’s resume.
The difference between a designer and a none designer's resume is that a designer's resume with be more vibrant, creative and consist of both words and images. This will appeal to the reader's creative senses.
A none designer's resume will consist of only words and will lack creativity.
A none designer's resume will consist of only words and will lack creativity.
Blog #5 Explain the difference between an unsolicited and a solicited proposal. Also explain the difference between an internal and external proposal.
In a solicited proposal, a company or agency advertises that it desires the solution to a problem. In most cases, this company or agency sends out a request for proposals, often called an RFP, that presents a problem which needs addressing.
An unsolicited proposal is sent to a customer who has not requested it. Unsolicited proposals must be especially convincing since the customer has not anticipated, planned, or budgeted for the proposal. With an unsolicited proposal you run the risk that the customer won't even bother to read it since they didn't ask for it. However, the lack of competitive pressure with an unsolicited proposal often makes up for the risk.
Blog #6 From your perspective, what is the most difficult thing when doing a presentation?
The most difficult thing when presenting is losing your audience and or not connecting with them.
Blog #1 Describe your understanding of what is communication.
My understanding of communication is the transfer of information from one party to another with shared meaning. There must be some form of feedback to ensure that the message that was sent was received in the it was meant, thus achieving effective communication.
Blog #10- Name at least 1 thing that you believe you have learnt in this class.
One of the things I have learnt in class is that one person may be a great designer but a bad communicator and the other may be a not so great designer but an excellent communicator and the latter may end up being hired over the person with greater designer skills
Blog #5: The difference between an unsolicited and a solicited proposal. Also explain the difference between an internal and external proposal.
The difference between a solicited and unsolicited proposal is that, solicited proposals are those that are asked for by a client/potential client... While unsolicited proposals sent to a client/potential client based on initiative, with the intentions of retaining that client and or have them endeavour some new business ventures...or to obtain a new client and have them purchase your goods and services.
Blog #2: The Importance of planning before artwork.
It is very important to plan before undertaking an assignment, artwork in specific. The importance of planning is to keep organised, ensure deadlines are met and time is managed properly.
Wednesday, 9 December 2015
Blog #9 Is it important to practice Emotional Intelligence when conducting business communication? Why? What Is Emotional Intelligence?
According to Wikipedia it is the ability of individuals to recognize their own and other people's emotions, to discriminate between different feelings and label them appropriately, and to use emotional information to guide thinking and behavior. Also according to an article from Psychology Today it is the ability to identify and manage your own emotions and the emotions of others. It is generally said to include 3 skills:
1. Emotional awareness, including the ability to identify your own emotions and those of others;
2. The ability to harness emotions and apply them to tasks like thinking and problems solving;
3. The ability to manage emotions, including the ability to regulate your own emotions, and the ability to cheer up or calm down another person.
Having the ability to understand the emotions of people that you encounter in the professional environment can be of great advantage in business communication. This is true for both internal and external business communication. Being at the head of a company, it would be your responsibility to both hire and fire people. In the instance that you are firing a member of staff for breaking company rules. This said member of staff is known to have a bad temper, by knowing how that individual’s temperament this will allows you to properly prepare your approach to firing them so to lessen the negative response. Also as an employee it benefits you to know how to address your superiors in both written and spoken communication. Say for example that you have a new idea for the company to adapt, when approaching your higher ups to discuss accepting the idea it is up to you to know how they will respond. Understanding your boss’s emotions will help you to know exactly how to pitch the idea specifically for that person to get the desired response.
Blog #8 Why would you take into consideration culture when developing your artwork?
Culture must be taken into consideration as you never want to use visual imagery or
verbal communication that may cause offence to the audience. Take for example blue jeans are a popular and well known fashion item in the western world
however in North Korea it is seen as a symbol of American impirialisim. As a result wearing blue jeans has been band, and is a punishable
criminal offence. Here in this example If an artist is commissioned to create
any promotional material for the north Korean Market, he or she must take into
consideration that this law will create some limitations as to what images are deemed permissible for this market.
Considering culture and truly understanding it can be to an artist advantage
and have a positive effect as well. Take for example In a campaign that shows a
truly "adventurous" approach to catching the eye of the young
bi-cultural Latino market, Levi's took five young U.S. Hispanics on a journey
this summer from Alaska to Argentina on the Pan-American Highway. Each of the
five travelers were fully dressed in
Levi's new Work Wear line, stopping at ten different cities and pitching in on
work projects involving the arts. Their experiences are documented in a
ten-week reality show, "Norte a Sur: Una Ruta, 5 Experiencias" (North
to South: One Route, 5 Experiences), that began airing in late September on
Discovery en Español. The Levi's market research team took its understanding of
the culture of their target audience. They discovered from reaserch that young
Hispanics are even more likely than their general market counterparts to have smart
phones, blogs, and are indeed active
users of social media. To build hype for the show, they gave each of the five pioneros iPhones,
which they used throughout their journeys to post updates to the show's website
and their own Facebook pages. In this
example we see were culture must be taken into consideration in order to effectively
reach target audiences and communicate a company’s brand image and gain the appropriate
consumer response.
Tuesday, 8 December 2015
Blog #7 What is a creative brief and why is it important?
The creative brief comes at the start of any design project
at this point the designer sits with the client and gather all the information
he’ll or she will need before starting the project. Information such as ;
company history and values, objectives, instructions on the tone of voice and
visual image the company would like to project, and an informal ‘likes’ and
‘dislikes’ to help steer the designer in the right direction. This is when the designer ensures that nothing
is left unclear. A brief goal is outlining exactly what the client wants,
doesn’t want, likes and doesn’t like, gives the designer a solid foundation to start
a project.
The word briefing comes from American military language and
means a deployment discussion with a short description of the situation and
explanation of the aims of the operation, and a detailed strategy. The term was
introduced into advertising by the American advertising executive Rosser Reeves
and the copywriter David Ogilvy, and was then adopted subsequently adapted by
marketing executives. It has since become an important tool and is necessary in
order to get a full scope of everything that a client needs to successfully archive
the desired customer response. If this is not done the designer runs the terrible
risk of missing the mark on what the client’s wishes to archive.
Blog #6 From your perspective, what is the most difficult thing when doing a presentation?
For me the most difficult thing about doing a presentation is about being in front of a audience definitely make me a bit nervous at first thought. However the more I do presentations is the less I feel that nervousness. Also if I know the people in the audience I become more comfortable about presenting to them. Practicing the material and becoming very familiar with it also make the experience much easier and far less stressful. Nothing else in my opinion is more difficult than standing before a room filled with people and then knowing that you will have to speak before them. Once this part of making a presentation is mastered it becomes a much easier task to face.
Blog #3: What's the difference between a designer’s resume and a non-designer’s resume?
One of
the main differences between a designer’s resume and a non designer’s resume is
the appearance. In the examples below fig.1 is a designer resume
and fig.2 is a non designers resume.
 |
| fig.1 |
 |
| fig.2 |
Both display Information
about the applicants past work experience and technical skills. However on the
designers resume the information is represented in a pictorial way as seeing
under artistic skills. Here skills such as photography, typography and digital
illustration are each represented by using pictorial graph to rate each skill
area. Also the picture of the applicant on
the designer resume is cartoon based images unlike the non designers resume
were this would be unacceptable. On a
regular resume information about the applicant is communicated by using only in
words and is often listed as bullet points.
A designer’s resume is most often done
using a program that is closely associated with the trade such as Adobe
illustrator, Photoshop or Adobe in designs. A designer’s resume as a rule of
thumb is not ever done using programs such as Microsoft word as this would be
counterproductive. A non designer’s resume must have the most recent work experience
listed first with previous employment following in sequential order. Details
of past job positions and duties is generally required. However with designers
resume there is more creative freedom as to what information is listed and the
order it will be presented. Also unlike a non designers resume there is a focus
on the artistic creative abilities of the applicant versus their administrative
capacity.
Monday, 7 December 2015
Blog #2: The Importance of planning before art work.
Planning before executing
a piece of artwork may seem to be the last thing that one thinks of when you
are about to do a piece. In fact most people just proceed to do it all in one
go or without any set parameters or boundaries. However I have found that I
have produced some of my best works of art after implementing some form of planning.
Sometimes I start with an image or a sentence or an idea but making a note of what
is going to be that spark of inspiration. Then after this collecting objects of
interest and images that tell the story I have in my head I begin to make
preliminary sketches. Depending on the subject of my inspiration I may do some
literary research and collect other images. At this point I do a final sketch
then begin on the final piece. This way of planning dose not necessary follow
in a concurrent order however this kind of collecting information and
inspiration allows me to work to archive my creative goal in a more efficient
way compared to not using any kind of preparation before I produce art work. For
example I was required to produce a painting 150”x 80” for a world aids day
event.
1. I got the theme of the event and wrote as the first point
2. I then sat down with the event coordinators and discuss with them the theme they had in more detail. I then wrote down points of key interest and any must haves that the client had
3. I then began to write down my own thoughts about the subject
4. I then began to collect images that spoke to the theme I was working on
5. Begin preliminary sketches of the painting
6. Began doing research on the subject and collected videos more images that spoke to the theme
7. Do final sketch and present to the client for before the final work begins
8. Start the final art work painting of 150”x 80”
9. Final work is approved by client.
At the end I had a very satisfied customer and work flow system that results in high standard work. It is an important toll that all artist should consider utilizing to take advantage of its benefits.
2. I then sat down with the event coordinators and discuss with them the theme they had in more detail. I then wrote down points of key interest and any must haves that the client had
3. I then began to write down my own thoughts about the subject
4. I then began to collect images that spoke to the theme I was working on
5. Begin preliminary sketches of the painting
6. Began doing research on the subject and collected videos more images that spoke to the theme
7. Do final sketch and present to the client for before the final work begins
8. Start the final art work painting of 150”x 80”
9. Final work is approved by client.
At the end I had a very satisfied customer and work flow system that results in high standard work. It is an important toll that all artist should consider utilizing to take advantage of its benefits.
Blog #10- Name at least 1 thing that you believe you have learnt in this class.
Here are two things that I've learnt:
- Be
Prepared
Whether
it is class presentation, interview or a meeting always come well prepared.
Effective listener
Being an effective listener is a great tool in the business world .
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