Let's face it: many people who make
final decisions about design don't
have a clue about what you really do. At best they create frustrating delays...at worst they kill sales faster than you can say "Comic Sans." That's why this year's HOW Design Live Conference is focusing special attention on helping you gain recognition and respect for what you do. Designers and decision makers often seem to speak different languages, but we've figured out the secret code that will help ensure your vision doesn't get lost in translation. You'll learn how to go beyond "my wife/husband/
polyamorous family unit doesn't like this typeface," and communicate how design can motivate buyers, create unique experiences, and even shape cultural ideology. HOW Design Live is the leading conference in the design industry, offering unmatched opportunities to connect with top vendors and service suppliers, get inspired, and network with an international community of talented design professionals. |
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