Tuesday, 4 June 2013

Are You Coming Down with Creativism?


Creativism is Catching
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HOWHOW NEWS
May 23, 2013
DESIGN + INSPIRATION + BUSINESS
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creativismWe Get You
There is something about human nature that keeps us searching and daydreaming about possibilities and missed opportunities. One of the best things about working with the design community is the knowledge in knowing that a career in this industry is achieved only through talent, hard work, sacrifice and dogged determination.

But the creative individual is a dreamer, not always satisfied with their work or their position. There is always a need to be more, to do more.

I call this phenomenon "Creativism." How do you know if you have it? Do you browse job boards at least twice a week? Do you look at ads and think of ways you could have done better? Do you find fulfillment only when you're working on three or four projects at a time? Are you attending HOW Design Live?

Yes, if you're attending HOW Design Live, you have Creativism.

The first hint is your interest in a conference that is five days long, has more than 100 different ways to extend your skills,  is made up of four distinctive conferences, and is hosting iconic graphic designers, identity creators and branders, many of whom have changed the world or expanded the role of design in the marketplace. Those individuals with Creativism won't settle for learning about their own craft, they want to look for ways to do more, a true reflection of the goal of How Design Live.

If you haven't registered for it, you still have time. Invest in your possibilities.


The Graphic Designer's Career Resource Pack
DesignerResourcepakDesign touches every single area of business today. With so much opportunity, staying focused on you is even more important than ever before.

Organize your life's work with the Graphic Designer's Career Resource Pack now available at MyDesignShop.com, HOW's official online store.

Included in the pack are popular career products: HOW Designer' Career Guide, HOW Getting the Salary You Deserve and Planning Your Design Career, all immediately downloadable with purchase; 8 Critical Ingredients for a Success Graphic Design Career OnDemand Tutorial; and 50 Ways to (Almost) Get Fired, an MP3 presentation by Andy Epstein.

To take advantage of this learning opportunity at 76% off the retail price, visit MyDesignShop.com today. Invest in your future. 

KathyScott
KATHY SCOTT
Online Editor
HOW Design
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Resources for Designers
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Graphic Designer's Career Resource Pack

Whether you're just starting out or have been in the design field for a while, it's essential for you to nurture your career. The editors at HOW have assembled this collection of career resources designed to assist you in many aspects of your career...from advice on career choices and finding focus at work to learning how best to present your work and establish good working relationships with all of your co-workers, this is one resource pack you'll be referring to again and again!

Here's what you'll find in this new collection:
  • HOW Designer's Career Guide
  • Planning Your Career OnDemand DesignCast
  • 8 Critical Ingredients for a Successful Graphic Design Career OnDemand Tutorial
  • 50 Ways to (Almost) Get Fired presented by Andy Epstein (mp3)
  • HOW's Getting the Salary You Deserve
A total retail value of $167.97, yours for just $39.99, but only for a limited time.
160x160_Pantone25 Don't miss this week's BIG Pantone sale - Save 25%
Save 25% on all Pantone sets at MyDesignShop.  Just use coupon code PANTONE25 at checkout to cash in on our biggest coupon ever!  Plus, there's free shipping to U.S. addresses on all Pantone orders.  But hurry, this incredible sale ends Friday, May 24, 2013 at 11:59pm MST.  SHOP NOW »

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Career success is within reach - Grab it!


Save 76% on our new career resource pack! View this email with images »
HOW DESIGN
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BUSINESS
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MyDesignShop.com  |   Best Sellers  |   New Releases  |   Pantone Products  |   $15 & under
How to Start a Design Business Ultimate Collection • 7 great resources to get your graphic design business up and running
The keys to an enjoyable and successful career!
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Reg. $167.97
Your Price: $39.99
You Save: 76%
ORDER NOW
Graphic Designer's Career Resource Pack

Whether you're just starting out or have been in the design field for a while, it's essential for you to nurture your career. The editors at HOW have assembled this collection of career resources designed to assist you in many aspects of your career…from advice on career choices and finding focus at work to learning how best to present your work and establish good working relationships with all of your co-workers, this is one resource pack you'll be referring to again and again!

Here's what you'll find in this new collection:
  • HOW Designer's Career Guide:
  • Planning Your Career OnDemand DesignCast
  • 8 Critical Ingredients for a Successful Graphic Design Career OnDemand Tutorial
  • 50 Ways to (Almost) Get Fired presented by Andy Epstein (mp3)
  • HOW's Getting the Salary You Deserve
Here's what you find in this career-boosting collection:

Planning Your Design Career OnDemand DesignCast
Outline your career goals, successfully balance your work and professional life, and develop the strategic-thinking skills you need to get ahead in the design field-all in three one-hour webinar sessions. Hugely popular HOW Conference speaker Jeni Herberger draws on her 20 years of experience in design to give you expert advice on charting your ideal design career.
Retail Price: $69.00 MORE»

HOW Designer Career Guide
This collection of 16 articles from the editors HOW magazine provide you with a wealth of information on a wide range of topics - from dealing with a bad boss and keeping focus to time management and ways to stay fresh.
Retail Price: $19.99 MORE»

8 Critical Ingredients for a Successful Design Career OnDemand Design Tutorial 
n this design tutorial, Bartow will go through eight of the most important things every designer should factor in to their career and professional development—after all design education is a lifelong pursuit! You'll learn how self improvement in a few specific areas can make a positive impact on your work, about how to raise your profile in the design industry, and how to maintain integrity in your design work, and in life.
Retail Price: $49.99 MORE»

50 Way to (almost) Get Fired (mp3) presented by Andy Epstein 
Designer Andy Epstein has made some mistakes-and some good choices-on his 25+-year career in freelance, agency and in-house gigs. He'll provide real-world strategies, tactics, dos and don'ts to help you become an effective and powerful player as a designer in the world of business, from dealing with difficult clients/peers to navigating corporate politics.
Retail Price: $19.00 MORE»

HOW's Getting the Salary You Deserve 
In this collection of articles, you'll get proof of what you should be paid from our 2012 Design Salary Survey, plus lots tips for how to handle the most common on-the-job negotiations, including those stressful salary conversations. And our 2012 Salary Trends report highlights jobs with the most growth potential.
Retail Price: $9.99 MORE»

SHOP PANTONE SALE
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Don't miss out on your chance to save 25% off of retail prices on all Pantone sets available in MyDesignShop.  Just use coupon code PANTONE25 before 11:59pm MST tonight (May 24, 2013) and cash in on this incredible offer!  SHOP NOW »


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Can Color Make You Weak?


Color Rules!
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HOWHOW NEWS
May 27, 2013
DESIGN + INSPIRATION + BUSINESS
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memorial15033Sacrifice, Honor and Liberty
Today is Memorial Day, a time set aside to remember our fallen soldiers and their families. We also celebrate their lives through colorful parades and events around the country. We will never forget their sacrifice or commitment to preserving liberty for all Americans. We wish their loved ones comfort and strength as well as our heartfelt gratitude for their service.

With sincere regards,
Kathy Scott
HOW + Print Online Editor



Can Color Change Your Physical Abilities?
Jude Stewart writes for our sister publication, Print magazine. One area that she focuses on is color and the stories that she writes makes color look a lot more unbalanced and disingenuous than most would imagine.

Recently, she wrote about a psychiatric study in 1979 that found the unassuming color pink could actually make hardened criminals become subdued simply by adding it to their cell: pink55

"[Drunk Tank Pink] stems from a 1979 psychiatric study in which 150 strapping young men were asked to stare at a card colored either blue or pink, then take a strength test. Those who gazed on blue apparently amplified their own strength by doing so, while the pink-starers seemed weakened just by gazing at pink. Pink's supposed tranquilizing effect rapidly gained currency among psychologists of the day. Two corrections officers, Gene Baker and Ron Miller, daubed holding cells in their respective facilities a bubble-gum shade, reported an immediate subduing effect, and boom: Baker-Miller Pink, aka Drunk Tank Pink, became the prison industry's latest brainwave. Enthusiasm for Drunk Tank Pink colored the efforts of charities (donations increased when charity workers donned the color) and football coaches (painting the competition's locker room pink gave the enemy a distinct disadvantage) through the 1990s," said Stewart.

Drunk Tank Pink was written by NYU Professor Adam Alter who added some interesting observations to Stewart's story, "'I'm color-blind, so I've always been attuned to the question of how different people perceive colors and how those colors go on to shape their interactions with the world," Alter continued. "We know, for example, that people who wear red fare better on dating websites, athletes who wear black are called for more penalties, and teachers are more critical and find more errors in written work when they use red pens.'"
colorinspirations
Are you ready to try out some of Alter's theories? Color Inspirations , written by Darius A. Monsef IV, boasts more than 3,000 innovative color palette ideas. It is available at HOW's official online store - MyDesignShop.com - and sold as both a hardcover , currently being offered at 34 percent off retail, or an ebook. Get 50 percent off the ebook by using the promo code ebook50.

Color Inspirations is a collection of over 3000 color palette ideas from the award-winning website/community COLOURlovers.com. The palettes in the book are also available on a bonus CD (included) so you can quickly download any color palette idea you like straight into whatever design program you use!

colorindexIncluded in the purchase is Jim Krause's Color Index and Color Index 2 , with over 2600 color combinations in CMYK and RGB and they are directly importable into InDesign, Illustrator and Photoshop (a $34.99 value for free with purchase).
Your free swatch library will be delivered automatically via email upon completion of checkout. No need to add it to your cart!
What else can you expect? In Color Inspirations you'll find:
  • 3,286 beautiful and inspiring color palette ideas
  • Accurate CMYK and HEX values for each color
  • A bonus CD with every color palette ready to import straight to your computer
  • colorindex2An in-depth primer on color theory
  • 10 inspirational (and very informative) articles all about color
  • And so much more!
Become a color expert and gain insight into ways to positively affect your audience.
KathyScott
KATHY SCOTT
Online Editor
HOW Design
Tutorial Special


Effectively Integrate Social Media with your Website
with Paul Boag
May 29th
1pm Eastern
Just $19.99!

Register Today!
Resources for Designers
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FIND THE COLOR INSPIRATION YOU NEED FOR ALL YOUR PROJECTS
Color Inspirations by Darius A. Monsef IV

Buy Now
Color Inspirations
More than 3,000 Innovative Color Palette Ideas

Color Inspirations is a collection of over 3,000 gorgeous color palette ideas from the award winning website/community COLOURlovers.com. They've compiled the best of the best palettes and put them in this book to live on in gorgeous print. They've also put them into a CD so you can quickly download any color palette idea you like straight into whatever design program you use!

Inside Color Inspirations you'll find:
  • 3,286 beautiful and inspiring color palette ideas
  • Accurate CMYK and HEX values for each color
  • A bonus CD with every color palette ready to import straight into your computer
  • An in-depth primer on color theory
  • 10 inspirational (and very informative) articles all about color

Reg. $40.00
Your Price: $26.50


EVEN MORE TO TAKE YOUR COLORS TO A NEW LEVEL
Print Magazine June 2013 Color Issue Pantone Plus Series Color Bridge Coated and Uncoated Set The Color Index Revised Edition
Print Magazine June 2013 Issue
The Color Issue
Pantone Plus Series Color Bridge Coated & Uncoated Set Color Index
Revised Edition

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