Blog #8 Why would you take into consideration culture when developing your artwork?

Some cultures find the color red offensive where other cultures may see red as a celebration like in Asians nations. This simply knowledge makes a world of difference and can be based on geographical location. In a dynamic world where a delicious treat such as a Jamaican bulla can go sour in Trinadad where it carries a different meaning, you would not want to ask for a delicious brown and spicy bulla in Trinidad, because a bulla in Trinidad refers to a homosexual.
As a trained and experienced designer we know that first impressions last, if we get the first impression wrong then there might not be a second chance to correct the matter and the possible potential to lose a once faithful client. With so many competition for work, a designer can not afford to not research the culture that his presentation or designs will be displayed. Research has always been a vital part of the design and creation process and with powerful online research tools now available, there should be no excuse to understanding the culture where presentations are being made.